Bloomberg successful bid for the commercial weekly

Bloomberg successful bid for the commercial weekly

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Guide language: according to xinhua news, businessweek local time, bloomberg news agency said already successful bid for the business magazine. Sources, bloomberg will pay cash million to $5 million.

Bloomberg news says that after the takeover will remain top business magazine, and hope of independent operation through acquisition of business week, to expand its business in the field of financial services. Except for cash and bloomberg, also agreed to take responsibility for business week's debts, as well as personnel dismissal expenses, etc.

Expected this acquisition will end in the President, Mr Bloomberg, said after the completion of the acquisition and business magazine may be renamed the bloomberg commercial weekly.

According to the commercial weekly June offer potential acquirer buys memorandum, the magazine last year, $43 million loss ended on April 30th and 32 million dollars in debt, and already insolvency. But Mr Bloomberg news agency has been regarded as the commercial weekly bidders, the most competitive buyers, but the present, not in the purchase price and there will be many business week will face unemployment. But sources said the purchase price to $2 million in between. Bloomberg said the top, the acquisition of commercial weekly goal is to rebuild it, so instead of eating in financial range will try to keep more employees.

Financial information for the success of the bloomberg giant buy-out, the personage inside course of study says, this is the traditional pattern of big business magazine issued a warning signal shuffle. The international financial crises in the media industry, and new media power of traditional media, has caused enormous impact, industry experts previously had said, has been regarded as the three major financial news magazine "newsweek", fortune and Forbes, at least one out, but now will the commercial weekly verified this sentence.

And reports, in business week started looking for the buyer, Forbes said, it also release news network business director announced his resignation, prompting speculation that has 92 years old magazines may face. At the same time, time warner's age company also said, a history of 79 fortune magazine will be changed. c, well-known magazines CondeNast group has had closed and magazines.

But according to the report, said 15 - added parma on Wall Street investment Banks sent the Gospel of analysts Peter - abbe, for the present situation of the journal of business survival, journal of business competitors many, including Pearson's financial times, the news corporation with the Wall Street journal, and free weekly barron site, such as yahoo "yahoo finance", etc. His image portrayed the dilemma facing business magazine: "the dove from the perspective of millions with you, each pecked a small mouth." you pecked

Currently, Mr Bloomberg's main reader is 30 million subscribers in computer terminals, bloomberg, it also owns cable network, and a radio station in New York and bloomberg market magazine.
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When your journey, even after the end of each muscle pain, you are still may decide must it again.

Conquer the fox glacier

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Fox glacier

Guide language: we pass along the glacier tunnel, around to look on the peak, with snow, while those Dali's paintings are evident.

And again from the bottom of the glacier spicy salty, we crawl slowly along the mountain and TieTou rod, skates deeply in the ice. We pass along the glacier looking around to tunnel, the peak, with snow, while the Dali's paintings are evident: snow mountain plateau were sharp cutting, magnificent.

In the flat for lunch, we really understand what is called "the sound of silence" - the whole team is quiet and listen glacier split, mobile voice, even strange creature flaps its wings. Next tip than climb tip more difficult, you need to focus on to slide down, and these wet ice may before sunset will melt. When your journey, even after the end of each muscle pain, you are still may decide must it again.

What time to

All the year round, but can be the best season is coming November to April.

How to

Recently, the airport is Queenstown 5 hours' drive from the glacier.
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Handmade make and design inspiration from the former Monaco princess kelly in 1956 and Monaco prince essien was when the wedding gown

The rich world's billionaires Ivan unmarried female doppler luxurious wedding carter

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Trump apple, global most unmarried female plute Ivan trump card - before marriage, only 27 years old of Ivan card is an active in entertainment and business woman entrepreneur, groom jared 28 is the famous publishers, New York city is America's property tycoon, public awareness of this card is Ivan wedding as propaganda, wear 26.5 million dollars (gross about RMB 180 million yuan) jewelry all use our products.


The apple trump card - 27 year with her Ivan knot, both the noble prince in New Jersey trump national golf club held grand wedding guests in 500 of marriage. Ivan card husband Gerald's jersey property tycoon Charles?

Wedding: "micro bo" record

Politician’s stars gathered

In July, New York, USA upper-class socialite Ivan card? Trump publicly and love of 3 years in New York publishers jared? Only 27 years old of Ivan has been a name card of the entertainment and business activity, she not only in her father's "the trump group" in the United States, vice President of the famous celebrity apprentice "as host, have to own name as brand jewelry company. Public awareness of this card is Ivan wedding as propaganda, wear 26.5 million dollars (gross about RMB 180 million yuan) jewelry all use our products. In addition to receiving magazine interview your wedding preparation detail, she Twitter (micro) with full record wedding, blog in a couple of hours before the red carpet, she told the world with micro blog "(we) just walk back, the sunshine, beautiful leaf... everything is perfect, today I will get married!"

Walter, and former New York city mayor Rudy? Mr Giuliani and current city total prosecutors Andrew?

Wedding trump just published a brief greeting, wish her daughter's wedding and son-in-law, enjoy life "happy marriage." Wedding night, Ivan card and husband Gerald mostly with celebrity guests dance to celebrate.

The bride dressing: luxurious

Wedding dress Vera Wang works: master

Handmade make and design inspiration from the former Monaco princess kelly in 1956 and Monaco prince essien was when the wedding gown.
Vera Wang said, Ivan card to marriage gauze high requirement to wear out, she is luxuriant, rather feeling.

Gem:

Brand: Ivan card? Trump jewelry

Platinum diamond manual tire: $45,000

9.67 carat diamond earrings: 13 million dollars

26 carat diamond bracelet: 9 million dollars

Total 26.5 million dollars.

Groom: oneself of newspaper elite

Ivan card husband Gerald 28, he is property tycoon Charles jersey? Jared 2003 graduated from Harvard University, 2007 at New York university law school, the school each PhD and MBA degree. Be worth what carry is, in jared at harvard, his father was a generous donation to the university of 250 thousand dollar (approximately renminbi 1707 million).

Bride: global unmarried women

In 2007, the 25-year-old Ivan card on Forbes magazine's global top ten unmarried female therich, this is the second in the list for her. In this has a luxury yacht, 140 room luxury villa and 21 billion dollars on the girl, no inheritance spoiled little bad habit. In her 20 years of earnings, flat 30% is borrowed family "light", and 70% are all by us. Her high school began as a model, minimal 16 successful among supermodel. From the famous Wharton school graduation, Ivan card unexpectedly a company ", "business practice. 24 years old, her family enterprise, become officially join the trump group vice President. Different from other monopoly, she worked very hard.
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From 2006, Custer directly in domestic sales, began in ZhangYu and for the market. Thus, after sales in China

ZhangYu borrow foreign soldiers and samples

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Introduction: recently, the ZhangYu group to introduce foreign high-end products for the foreign soldiers, and high-end market occupy.

In fact, ZhangYu group, the world's largest wine with enterprise, France Custer Company had a "unpleasant experience of cooperation. Finally ZhangYu bypass in domestic firms themselves. The ZhangYu with many international group plans to introduce foreign wine alliance, and build a multinational forces in the market for GongChengLveDe. ZhangYu and borrow foreign soldier will miscarry, again?

Borrow foreign soldier

Recently, ZhangYu group with four chateau wine bordeaux, France and praise, east-south France and Italy in Thornton chateau wine pioneer ZhuangSanDa giants Sicily formally establishing seven strategic alliances, and to develop China market.

According to the agreement, the alliance will get three ZhangYu, chateau wine in China and intellectual property and selling, each wine in China for at least 1000 yuan of above.

ZhangYu group is the largest wine producing enterprise, the annual sales of more than 50 million yuan.

The vice general manager of marketing ZhangYu charge SunJian says, in recent years, the global trend of surplus wine, every year there are millions of tons of wine for the sale. China is the world's few years of double-digit growth in the market. But the domestic advanced market was remy Martin, hennessy etc foreign brands firmly in control.

With the international wine giant -preempt high-end market, the path to low-end development, China ZhangYu, Great Wall, imperial major wine from the low end the market of enterprise is. In recent years, although ZhangYu, Great Wall, imperial succession such domestic well-known brand to high-end market, but it has been difficult to really prior to high-end market both at home and abroad.

Thus, ZhangYu group, a judge and enterprises can enjoy wine ZhangYu high-end market, can block the trend in China, foreign alliance with them instead ZhangYu to share the high-end market this tempting cake. Understood, January 2009 - July, China mainland bottled wine imports to 4.51 myriad litres, 42.8% year-on-year growth.

ZhangYu ZhouHongJiang manager that the three companies a choice because its products for Chinese market, taste is the three foreign brands with top wines to rival.

In order to find a suitable to China's consumer tastes and fight with top foreign wine, ZhangYu group in Europe top partner selection. Two of France has royal descent commercial zhuang's manor.

The vice general manager of marketing ZhangYu charge SunJian said, ZhangYu had direct purchase foreign business ideas, but compared with the acquisition of high input, once approved, the wine is not market risk is too big. But the foreign soldiers and can be realized through a "dual".

Through the high-end realize internationalization, has been ZhangYu internationalization path. In domestic market, ZhangYu group can one another for domestic and international brand to high-end market. And when ZhangYu into a new foreign market, if cannot satisfy the high-end brand market demand, the wine can be GongChengLveDe...etc.

ZhouHongJiang told xinhua, the chateau, three ZhangYu alliance is a kind of new mode of cooperation. It is the biggest and the agent is different, ZhangYu co-branding directly in France and Italy, and wine in China with its intellectual property and the permanent representative.
Previously, the European tradition winery in original ideas, stick on the descent of traditional manufacturing technology, and perfection. But the arrival of the era of globalization, the brand, the market makes them a great idea.

Bordeaux wine, the President praises and pat Mr. Brooke: "with the Chinese consumers to deepen understanding, Chinese wine future will become the world's largest wine market. ZhangYu is also a century-long enterprise, has the profound cultural background and rich experience in the market, this is we choose it as a partner in China market."

Investments "double-edged sword."

ZhangYu wine makes conquered by soldiers of the high-end market, but any tool is a double-edged sword. Since our company cooperate with foreign giants are mostly "technology in the market" or OEM (OEM) mode, but these two modes of the final result is often the loss of market.

In fact, the wine will witness the costa ZhangYu group is a pleasant multinational "marriage".

In 2001, the world's biggest wine giant ZhangYu and joint venture firms, France TouJian ZhangYu the winery ZhangYu, costa ZhangYu became the most firms of high-grade wine.

In recent years Chinese wine market with each year into forecasted, wine consumption growth more than 15% in China market, ZhangYu Custer had consumer acceptance. Here are no longer satisfied with the current ZhangYu through indirect gain. In 2004, ZhangYu group restructuring, hoping to get its holdings in Custer local government declined. From 2006, Custer directly in domestic sales, began in ZhangYu and for the market. Thus, after sales in China ZhangYu Custer brand largely became the first foreign capital to enter the Chinese market.

Had a harrowing experience in a joint venture, ZhangYu introduction, and New Zealand wine before kelly chateau wine into small pilot. Results, the cooperation of both sides obtain good effect.

"The three ZhangYu and wholly foreign-owned enterprise cooperation, carries on the comprehensive risk assessment, and the cooperation, kelly Custer winery experience." SunJian said at the beginning of the cooperation ZhangYu got wine in domestic permanent intellectual property and the franchise. ZhangYu group not only can use foreign brands, trademark, and all the intellectual property rights in China by ZhangYu registered in China. Such trademarks and the market will grasp ZhangYu in hand.

Due to limited, three chateau scale year productivity in 30-40 million bottles of wine, ZhangYu plans through the years high-end market opening of internationalization, the alliance will drink wine, a whole digestion ZhangYu as the core of the community of interests in brand, technology and marketing, ect.

At present, ZhangYu has formed a vanguard international company, hired more foreign sales personnel. Pioneer in high-end course goal orientation, is in 3-5 years, reach 5 million yuan, the year sale become China's largest professional wine agent.

A senior Chinese wine institute expert thinks, since in many foreign cooperation projects, most key of brand and the market by the total control, Chinese foreign processing workshop just as. ZhangYu will follow through wine, and of their market share, from foreign ZhangYu become the production and processing. But, experts have warned that ZhangYu wants to borrow foreign soldier for its use of intellectual property and must be able to control the market sales leads, to avoid the risk of foreign soldiers.

However, ZhangYu lend wine also is only temporary soldiers get high-end market means, ZhangYu ultimate aim is hoping to be independent brand into the high-end market. ZhangYu authorities revealed that future wine in China is introduced, the original bottle, although there ZhangYu "emblem but recommended" etc. Professional In addition, ZhangYu also launched centenary brand, will start its cellar products to high-end market penetration.
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Say to the university student's pioneering work, difficulties and hope.

Born in hangzhou daily 78 enterprises

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A year ago, the financial crisis of sudden storm, hangzhou many businesses in order, labor, products are sold in trouble. Hangzhou city industrial and commercial bureau announced yesterday, three of the latest quarterly, from entrepreneurs confidence and active degree revealed obvious signs of buoyancy, three quarters of this year, the new business enterprises in hangzhou, 7146 reached more than at home. The growth of 6

Hangzhou entrepreneurial passion

"Every day in the third quarter, equivalent to 78 have domestic enterprises and of 153 soho practice." Hangzhou city industrial and commercial bureau officials said. The first three data, a new integrated year-on-year growth of domestic enterprises, soho has more entrepreneurial passion 7.76% year-on-year surge, 14.27%.

Three quarterly real estate industries also showed up again, "to become investment. From July, the real estate industry and its registered capital of households increased, three quarters of all started up new room is a year-on-year growth of high number 10.

Student’s threshold

"My classmates and I open a design company can put the goods village?" "What type of store opened allowed? Only shop?" October 24, hangzhou municipal government issued "allows students in new business" in the dweller building.

"These days, we also received some college consulting telephone." City industrial and commercial bureau officials said. Yesterday he answers for the students of some hot issues. "In the dweller building, premise is not affected by nearby residents living."

Say to the university student's pioneering work, difficulties and hope. Here, for example: in 2006, zhejiang university, computer college graduate FangYi in 4 years of business process, encountered capital chain rupture, cooperation, market day through wall... Difficulties with persist perseverance, he won two investment. In the first half of this year, he developed for mobile data backup device "ready" series of products sold nearly 400 million, in poineering road gradually explored own road.

Year 3000 million fund activate

Hangzhou allow "stock-rights contribution" and "equity pledge", "the chattel mortgage" and "temporary idle capital to borrow"... Since last year, hangzhou and Commerce Department launched the new "21st, revitalize a large amount of money to help enterprises in hangzhou, financing 3000 million yuan. Expanding the scope of guaranty items, "original mortgage registration with enterprise equipment, now expanded to steel, cars, medical equipment, etc, the gold jewelry, stone, sanitary equipment, etc. City industrial and commercial bureau officials told reporters, the largest single the chattel mortgage registration is 1 million yuan worth of steel mortgage.

Fyi, intangible assets such as trademark enterprise can also change real gold and silver. "We have jointly hangzhou bank to launch investigation, hangzhou bank loan pledged to intellectual property rights management." City industrial and commercial bureau officials say
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According to understand, total area of 180,000 square meters of wuhan city has opened in WangGuWan Moore, build the intime are active site.

Three department "tripartite confrontation" wuhan commercial mention WangGuWan hanyang upgrade file

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In wuhan, hanyang WangGuWan circle is flawed, and upgrade file. This month, the department stores LongYang oceans will open, and, after a neighbouring wuhan city has introduced wal-mart, Moore JinYi studios etc. The intime recently released report, will WangGuWan in business.

Facing the multi-channel tyrannical breaks, WangGuWan "shopping center" the 21st century tianjin and collected into a fashion brand, domestic fashion department.

Once a "enjoyment."

In the early 1990s, the Chinese WangGuWan built covers an area of 50,000 square meters of shopping center ", "the 21st century, the local department to fill blank. Early WangGuWan in rural area, consumption level is not high, the shopping center position in the 21st century, a layer of mass consumption for furniture, mobile phones and all other stores are packed in the second category of operation, with low price and the old clothing, bags, home electrical appliances sale, like a big supermarket.

Comprehensive supermarket shopping centers in the 21st century GuoJingCao manager laughed, no competition, very long time, they are a "enjoyment day".

But as WangGuWan business matures, high-grade residential more DunKou, the rapid development of economic development zone, a large number of high-income people in this area WangGuWan, thrusting the commercial development of this area, make war more smoke.

The gains are formed

Oceans ZhangJinGuo long WangGuWan said, department stores, will assemble in high-end positioning of the optical shop store, mountain, new features to fill blank, hanyang pop department to let customers shopping without hankow. "LongYang shop to make the most powerful stores hanyang area."

According to understand, total area of 180,000 square meters of wuhan city has opened in WangGuWan Moore, build the intime are active site.

The 21st century, the shopping center, established to transform, cosmetics, shoe bag to the first, second, jewelry, expand dress clothes, and when the champions, Edgar etc young women love all here, the brand on the third floor JinLiLai introduction, such as domestic montagut man, a comprehensive brand extension project department transition in construction.

GuoJingCao says, they were oceans such as simulated department, but hope to ascend home bay area, the king of class.

The personage inside course of study expresses, Moore, oceans and shopping center, the 21st century three from zhichi emporium WangGuWan circle formed in Japan. High-end department stores in the village, and WangGuWan hanyang became the two most important business districts.
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Therefore, it's culture promotion often extra attention and recognition, no matter what kind of product, to give this once

Alex: what JinChun charm "?"

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Open, especially the 3G era, highlighted the initiative between consumers and products, and participation. "Scenes" advertising must have both films delicate and advertising must comply with the characteristics. This characteristic, actually took the brand information is complete and cleverly into the contents of advertisements. Therefore, in order to obtain the communication effect, should fully exert both advantages.

Alex, as unilever its personal care products, the products of advertising is always with international star-studded movie star in the brand, the information transmission line and the star often influenced each other, effect. 2009 summer, after careful and precise production, brewing six minutes of a Hollywood movie clips of level in the world market, jing. Relative global downturn, it is the consumer economy to inject a violent temblor fashion economy.

"Integrated" magic

This book of shampoo advertisement that JinChun charm ", "is a sister Hollywood's biggest Catherine zeta 2009. The new light return

"JinChun charm" the heart of the audience, in the plain yan surfacing zeta Jones, and white light cover low bosom hair, let a person to bloom sex appeal to her character. Composer Catherine zeta Jones in the film, and plays a mundane work boring, and a new scientific actor - Marx brown "Robin Hood," two lovers, only a few people will enjoy the "golden yuanye" steal, more will be submitted to the stock, but also the magical zeta Jones, who have gloss shone transformation between raising all stars.

In order to reflect the magic spell zeta after prefiltration "golden hair and JinChun", "golden for fundamental key, in advertising business more heavy added.but will have to" golden city "of Prague, coincidentally the shampoo brand name in the ancient Latin LUX also implies" sunshine shine, it comes, "is a delegate, excessive. But not all of the shining light hair, in zeta in her hair is not in any jewelry, add by because she looks at her hair is the most shining jewels.

No doubt, this movie is short of advertising as a monolithic art form, there is a serious subject to express, have the profound connotation worth mining. Alex's integrated marketing dissemination of the core is not resources nor experience, but the application of creativity. Because the concept of integrated marketing communications is based on the thorough research, product product through the flexible application of core creative media means perfect execution. This concept was not limited to one area, but through the new media and the perfect combination of traditional media, achieves the effect, media resonance effect of the new marketing tool. Consumers'

Actually, since the invention of the film, advertising and have a special liking to its. Today is a brand new era of entertainment, advertising to own words in this system, we must seek to ensure the effect of expression. Advertising and entertainment for the movie is combined with dominance of The Times change vigilant. Advertising film and SMD advertising also appeared in the field of advertisement. Unfortunately, both exist some very obvious flaw. Advertising film on its length, lost on TV: but the broadcast advertising malapropos patch is offset by the time of its enormous media advantage. But the movie AnGaoHua well solves the problem of both above. Film giant distribution network can be used as the broadcast channels, the movie ads in the smart way to guarantee the advertisement advertisement broadcasting effect. In this business, advertising game finished his work, the enterprise is the success of the product, the filmmakers desire also won his shooting funds. The benefits and interests of cooperation is AnGaoHua film of power.

Accurate launch strategy

In the resource allocation, because the market competition intensifies, traditional media platform and emerging media power game is fiercer, according to their own product structure and the direction of product strategy, scientific and effective online advertising resources, meticulous. So the gradual expansion of the advertising investment, how to save cost, spend a little do?

Brand, if not fresh blood, fresh ideas and ways of thinking of inherent challenge, so soon fall in advertising stereotypes. And through different advertising agency, each brand will obtain the unique creative ideas, such ability and will not complacent, first get unexpected results. Connect with international star alex advertisements until the ideas, advertising creative or r&d, 50% of the creative innovation from the outside of the partnership, which means not only depend on the book, investigation and data himself to around more dependent on the creative partner.

Actually, alex's parent unilever has been in advertising strengthening "vitality" concept, beauty and success, self-confidence is its brand connotation, is based on the market tactics superstar proximity. On the market resources for 95% of the "in" brand, FDI world dental federation, constantly emits internationalization breath, and the cooperation with Chinese athletes for Chinese toothpaste, will create more young, more fashion, more confident, thus make the brand image of toothpaste in young minds bloomed in new vigor, In 2006, alex signed in star Jennifer lopez become the global spokesperson, also invited as Asia spokesman. The greater China region of CAI yilin CAI yilin vigor, fashionable modelling is not only in conformity with the brand image, has loved by consumers, and also for alex brought up to 25% or 30% growth, beyond the company plans to 20-25%...

Culture and fashionable feeling

Beauty, fashion, innovation is the common psychological and contemporary female pursuit. Whoever can enhance female beauty products, and a modern woman forever target. Women in the society of aesthetic character make the female bear the image as a precious wealth charm. "Create beauty cosmetics for value" on the maintenance and through the skin often can let a female dress is pretty confident, thus creating a huge consumer market. In the purchase price, with the same level of the same purpose, cosmetics, women tend to purchase the goods, and elegant appearance, the cosmetics, the adornment of environment for its performance of the spiritual life of the mold, the functions such as the foremost position. Alex is such.

Alex advertising to create can impress consumer culture, but also from its strength, orientation, environment and, at the same time, on the analysis of the advantages of the connotation of culture, and consumers' cognition, emotion, habits and attitudes on the basis of inspiration. In a variety of ways, advertising spending of cultural consumption always seemed so kind, natural, impress people heart. Therefore, it's culture promotion often extra attention and recognition, no matter what kind of product, to give this once, then, the cultural connotation of products have extremely strong vitality. "JinChun charm", natural xuanliang, alex advertising, always to grasp the pulse of The Times and the trend of the spirit globrand.com, hold to follow, which is also has reasonable brand advertising is an important guarantee for continued success.

Actually, since, alex is very different areas of all ages and the consumer demand for them to provide high quality products and services. Admittedly, advertising is a special kind of communication, regardless of the form, content or language, almost all of the advertising can be regarded as a persuasive speech ACTS, its purpose is to convince the audience to accept its products and services, the behavior of utilitarian, and utility are often means to get through the strategy and. But alex's advertising is not such scenes, it is no longer merely consumer identity of use of the product, the brand connotation and value of cultural values in the role. Also because this value, "extremely precious gold yuanye, robin's a hair, can unlock it magic formula, every woman is beautiful, it can have robin's dream!"
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