Therefore, it's culture promotion often extra attention and recognition, no matter what kind of product, to give this once

Alex: what JinChun charm "?"

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Open, especially the 3G era, highlighted the initiative between consumers and products, and participation. "Scenes" advertising must have both films delicate and advertising must comply with the characteristics. This characteristic, actually took the brand information is complete and cleverly into the contents of advertisements. Therefore, in order to obtain the communication effect, should fully exert both advantages.

Alex, as unilever its personal care products, the products of advertising is always with international star-studded movie star in the brand, the information transmission line and the star often influenced each other, effect. 2009 summer, after careful and precise production, brewing six minutes of a Hollywood movie clips of level in the world market, jing. Relative global downturn, it is the consumer economy to inject a violent temblor fashion economy.

"Integrated" magic

This book of shampoo advertisement that JinChun charm ", "is a sister Hollywood's biggest Catherine zeta 2009. The new light return

"JinChun charm" the heart of the audience, in the plain yan surfacing zeta Jones, and white light cover low bosom hair, let a person to bloom sex appeal to her character. Composer Catherine zeta Jones in the film, and plays a mundane work boring, and a new scientific actor - Marx brown "Robin Hood," two lovers, only a few people will enjoy the "golden yuanye" steal, more will be submitted to the stock, but also the magical zeta Jones, who have gloss shone transformation between raising all stars.

In order to reflect the magic spell zeta after prefiltration "golden hair and JinChun", "golden for fundamental key, in advertising business more heavy added.but will have to" golden city "of Prague, coincidentally the shampoo brand name in the ancient Latin LUX also implies" sunshine shine, it comes, "is a delegate, excessive. But not all of the shining light hair, in zeta in her hair is not in any jewelry, add by because she looks at her hair is the most shining jewels.

No doubt, this movie is short of advertising as a monolithic art form, there is a serious subject to express, have the profound connotation worth mining. Alex's integrated marketing dissemination of the core is not resources nor experience, but the application of creativity. Because the concept of integrated marketing communications is based on the thorough research, product product through the flexible application of core creative media means perfect execution. This concept was not limited to one area, but through the new media and the perfect combination of traditional media, achieves the effect, media resonance effect of the new marketing tool. Consumers'

Actually, since the invention of the film, advertising and have a special liking to its. Today is a brand new era of entertainment, advertising to own words in this system, we must seek to ensure the effect of expression. Advertising and entertainment for the movie is combined with dominance of The Times change vigilant. Advertising film and SMD advertising also appeared in the field of advertisement. Unfortunately, both exist some very obvious flaw. Advertising film on its length, lost on TV: but the broadcast advertising malapropos patch is offset by the time of its enormous media advantage. But the movie AnGaoHua well solves the problem of both above. Film giant distribution network can be used as the broadcast channels, the movie ads in the smart way to guarantee the advertisement advertisement broadcasting effect. In this business, advertising game finished his work, the enterprise is the success of the product, the filmmakers desire also won his shooting funds. The benefits and interests of cooperation is AnGaoHua film of power.

Accurate launch strategy

In the resource allocation, because the market competition intensifies, traditional media platform and emerging media power game is fiercer, according to their own product structure and the direction of product strategy, scientific and effective online advertising resources, meticulous. So the gradual expansion of the advertising investment, how to save cost, spend a little do?

Brand, if not fresh blood, fresh ideas and ways of thinking of inherent challenge, so soon fall in advertising stereotypes. And through different advertising agency, each brand will obtain the unique creative ideas, such ability and will not complacent, first get unexpected results. Connect with international star alex advertisements until the ideas, advertising creative or r&d, 50% of the creative innovation from the outside of the partnership, which means not only depend on the book, investigation and data himself to around more dependent on the creative partner.

Actually, alex's parent unilever has been in advertising strengthening "vitality" concept, beauty and success, self-confidence is its brand connotation, is based on the market tactics superstar proximity. On the market resources for 95% of the "in" brand, FDI world dental federation, constantly emits internationalization breath, and the cooperation with Chinese athletes for Chinese toothpaste, will create more young, more fashion, more confident, thus make the brand image of toothpaste in young minds bloomed in new vigor, In 2006, alex signed in star Jennifer lopez become the global spokesperson, also invited as Asia spokesman. The greater China region of CAI yilin CAI yilin vigor, fashionable modelling is not only in conformity with the brand image, has loved by consumers, and also for alex brought up to 25% or 30% growth, beyond the company plans to 20-25%...

Culture and fashionable feeling

Beauty, fashion, innovation is the common psychological and contemporary female pursuit. Whoever can enhance female beauty products, and a modern woman forever target. Women in the society of aesthetic character make the female bear the image as a precious wealth charm. "Create beauty cosmetics for value" on the maintenance and through the skin often can let a female dress is pretty confident, thus creating a huge consumer market. In the purchase price, with the same level of the same purpose, cosmetics, women tend to purchase the goods, and elegant appearance, the cosmetics, the adornment of environment for its performance of the spiritual life of the mold, the functions such as the foremost position. Alex is such.

Alex advertising to create can impress consumer culture, but also from its strength, orientation, environment and, at the same time, on the analysis of the advantages of the connotation of culture, and consumers' cognition, emotion, habits and attitudes on the basis of inspiration. In a variety of ways, advertising spending of cultural consumption always seemed so kind, natural, impress people heart. Therefore, it's culture promotion often extra attention and recognition, no matter what kind of product, to give this once, then, the cultural connotation of products have extremely strong vitality. "JinChun charm", natural xuanliang, alex advertising, always to grasp the pulse of The Times and the trend of the spirit globrand.com, hold to follow, which is also has reasonable brand advertising is an important guarantee for continued success.

Actually, since, alex is very different areas of all ages and the consumer demand for them to provide high quality products and services. Admittedly, advertising is a special kind of communication, regardless of the form, content or language, almost all of the advertising can be regarded as a persuasive speech ACTS, its purpose is to convince the audience to accept its products and services, the behavior of utilitarian, and utility are often means to get through the strategy and. But alex's advertising is not such scenes, it is no longer merely consumer identity of use of the product, the brand connotation and value of cultural values in the role. Also because this value, "extremely precious gold yuanye, robin's a hair, can unlock it magic formula, every woman is beautiful, it can have robin's dream!"
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